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Report: Amazon Closing in on Ad-Based OTT Service - Broadcasting & Cable

Report: Amazon Closing in on Ad-Based OTT Service

Runs ads Friday via Amazon Instant Video’s ‘First Episode Free’ feature
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Amazon is preparing to launch a new ad-supported video streaming service “early next year” that will operate separately from Amazon Prime, a subscription-based service that features a large OTT library,the New York Post reported Friday.

The Wall Street Journalreported in March that Amazon was considering an ad-supported video and music streaming service, but Friday's report suggests that Amazon is closing in on a launch. 

Amazon has implemented some advertising into the Amazon Instant Video service, but has not outlined any plans for something beyond that.

For the full story go to Multichannel.com.

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