Reopen Sesame !

By John Eggerton
( Broadcasting & Cable )
published

Vila Sesamo, the first international version of Sesame Street, is
returning to Brazilian airwaves after almost 30 years.

The show, which aired from 1972 through 1974, is being revived in a partnership among
Sesame Workshop, educational network Canal Futura and the Roberto Marinho
Foundation.

The partnership is currently seeking sponsors for the planned 52 episodes,
which will air as a daily strip beginning in 2004.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.