RegistrumpsToday - Broadcasting & Cable

RegistrumpsToday

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Kathie Lee may have chosen to sing on her former show's new rival, the extended three-hour
Today Show
, But
Live With Regis
, which in many markets airs on ABC stations directly opposite
Today
's third hour, is still safely ahead. In the third week of
Live

vs.
Today

competition, it averaged a 3.6 in households (according to Nielsen Media Research), outpacing
Today
's 2.9 by 24%. Also, in week four,
Live

(3.9) trumped
Today

(2.8) again by 39%. And it's close, but
Live

is ahead of
Today

in women 18-49 (1.6 vs. 1.5 in week three and 1.7 vs. 1.5 in week four).

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