Raycom Renews Agreement With Nielsen for Local Ratings

Covers stations in 10 markets
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Raycom said it renewed its agreement to get local television ratings for stations in 10 markets.

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The stations are in most of the markets where Nielsen provides local people meter, set and code reader services.

Financial terms were not disclosed.

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The stations covered by the agreement are WBTV, Charlotte; WBRC, Birmingham; WXIX, Cincinnati; WMC, Memphis; WVUE, New Orleans; WWBT/WUPV, Richmond; WFLX, West Palm Beach; WSCS, Charleston, S.C.; WFVS/WQWQ, Paducah-Cape Girardeau-Harrisburg; KOLD, Tucson and WWSB, Tampa-St. Pete-Sarasota.

The agreement also gives Raycom syndicated local TV measurement, plus viewing, consumer behavior and insight tools, such as Arianna, NLTV, Ad Intel and Scarborough-Local.

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