Ratings: 'True Blood' Keeps Extending Its Fangs

HBO drama continues to grow viewership as season goes on
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HBO vampire drama True Blood continues to scare up new viewers. Sunday’s episode drew 2.35 million  according to live plus same day data, a 63% increase over the season premiere, which drew 1.44 million.

When replays, DVR and HBO On Demand are taken into consideration, True Blood is averaging a gross audience of 6.4 million viewers.