Rainbow revamps AMC, adds ads

Author:
Publish date:

American Movie Classics is increasing its advertising load but spinning off a
splinter digital service, AMC Hollywood Classics, that will be
commercial-free.

The flagship channel takes eight minutes of ads per hour.

The new ad-free digi-net will feature films from the 1930s, 1940s and
1950s.

It launches in late 2002.

Related