ABC, Cox Broadcasting Inc., Clear Channel Communications Inc. and Entercom Communications Corp. have made "significant" progress in hiring female general managers for their radio stations, according to a study released today by Most Influential Women in Radio (MIW) and based on data from MStreet Publications.
MIW is a group of "top-level radio women" trying to increase their ranks.
According to the group, the industry as a whole "isn’t making much headway," with only 13.7% of 10,634 stations managed by women. Among larger groups--those owning 12 or more stations--the numbers are "a little better": 16.5% of 4,605 stations. Leading the way among the larger groups were ABC, with 36% female general managers; Entercom, with 22%; Cox with 21%; and Clear Channel with 20%.
What percentages does MIW want to see? "I would like to see at least 50%," says MIW’s Joan Gerberding, president of Princeton, N.J.-based Nassau Media Partners. "I think that makes sense when 53% of the population is female. It would be nice to have parity."