Radio Ad to Target Washington Redskins Game

By John Eggerton
( Broadcasting & Cable )
published

The Change the Mascot campaign has taken out a new radio ad in Washington and Charlotte, N.C., to air in advance of Sunday's game between the NFL's Washington Redskins—the mascot they want changed—and the Carolina Panthers.

The 60-second spot will air Friday on WTOP-FM Washington and Thursday through Sunday on Charlotte’s WBT-AM/FM, the flagship station of the Carolina Panthers

The ad comes in the wake of, and makes reference to, passage of a California law prohibiting Redskins as a mascot for any public school.

Team owner Dan Snyder has argued that the name honors, rather than denigrates, Native Americans, some of whom support its use.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.