First client of new advisory business will be CBS
Last week Comcast unveiled Fancast Xfinity TV, the nation's first "TV Everywhere" service, which aims to preserve the cable business model by enabling cable subscribers to access premium programming online by "authenticating" that they are indeed cable subscribers. B&C's Claire Atkinson gives a thumbnail guide to the new service.
System will handle authentication, content discovery
Authentication, awareness remain big stumbling blocks for consumers, GfK survey finds