'Queen Latifah' Opens With Solid First Week

Best daytime talk launch, other than 'Katie,' since 'Dr. Oz' in 2009

After one week on the air, Sony Pictures Television's Queen Latifah averaged a 1.5 rating/4 share household average in the 56 metered markets, according to Nielsen Media Research. That's up 15% from its 1.3/4 year-ago time period average and 7% from its 1.4/4 lead-in in ratings, and even with share.

Latifah is syndication's second highest-rated talk debut, behind Disney-ABC's Katie, since SPT premiered Dr. Oz in 2009.

Among daytime's key demographic of women 25-54, Latifah at a 0.8/5 is up 60% over both its 0.5/3 lead-in and year-ago time period average.

On WCBS New York at 9 a.m., Queen Latifah was up 57% over last year to a 2.2/8 in households and up 120% to a 1.1/8 among women 25-54 to a 1.1/8. On KCBS Los Angeles at 2pm, the show grew 22% in households to a 1.1/4 and 100% among women 25-54 to a 0.6/5 compared to year-ago time period averages.

One of Latifah's biggest first-week performances came on KSAT San Antonio at 3 p.m., where the show averaged a 3.4/9 and finished first in its time period over such competitors as CBS Television Distribution's Dr. Phil and Warner Bros.' Ellen.