The seventh season premiere of USA's Psych drew 2.9 million total viewers on Wednesday at 10 p.m.
according to Nielsen, up 20% over its season debut last February.
improved with adults 18-49 to 1.3 million, up 22%, and with adults 25-54 to 1.2
million, up 17%. Its largest gains were in the adults 18-34 demo, where it
climbed 41% to 723,000 viewers.
To drive interest in the premiere, USA hosted a Psych "Slumber Party" marathon on Feb.
16, which gave the network its best day ever in social media activity.
On Wednesday, social activity was up 96% over the sixth season premiere.