Appointments at Playboy Entertainment Group Inc., Beverly Hills, Calif.: Alex Shepard, senior VP, business and legal affairs, named head of that department; Jason Sikes, VP, development and sales, GRB Entertainment, Los Angeles, joins as VP, development.

Jennifer Dorian, director of strategic services for marketing, The Coca-Cola Company, Atlanta, joins TNT, Atlanta, as VP, brand development.

Lori Shackel, VP, marketing and creative services, Universal Worldwide Television, Universal City, Calif., named senior VP of that function.

Appointments at FOX Family Worldwide: Barbara Bekkedahl, senior VP, sales, New York, named executive VP, sales; William Lockard, counsel with O'Donnell & Shaeffer LLP, Los Angeles, joins as VP, business and legal affairs, Los Angeles.

Matthew Murphy, director, affiliate sales and marketing, Northeast region, ESPN, Bristol, Conn., named VP, pay-per-view and special-markets distribution.

Brenda Buttner, host, The, FOX News Channel, New York, named senior business correspondent.

Greg Hughes, VP, public relations, Turner Sports, Atlanta, named senior VP, public relations.

Jill Cohn, senior account executive, National Video Center, New York, named manger, sales and marketing.

Jama Bowen, senior manager, communications, Country Music Television, Nashville, Tenn., named director, communications.

Appointments at Game Show Network: Marilyn Berryman, director sales, western region, New York, named VP, national accounts; Leesa Ratliff, director, sales, central region, Dallas, named executive director, central region; Christine Harrington, manager, affilitiate sales, New York, named director of that function; Tom Troy, manager, sales strategy and administration, Culver City, Calif., named director of that function.