Primetime Ratings: Olympics Down From Last Sunday, Still Beats Beijing

CBS' 'Big Brother' rises against London Games
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After failing to top Beijing for the first time Saturday, NBC's coverage of the London Olympics was back to outpacing 2008 on Sunday night. NBC drew a 10.5 rating from 7:30-11 p.m. in the 18-49 demo, according to Nielsen overnight numbers. That was down 9% from last Sunday but up 14% from the second Sunday of Beijing. NBC's coverage ran until 11:29 p.m., averaging 31.3 million viewers and a 17.5/29 national rating.

The network aired the special, Michael Phelps: America's Golden Champion at 7 p.m. for a 5.9, giving NBC an overall 9.3 rating/26 share for the night.

CBS, which finished with a third place 1.1/3, was the only other network to see improvement. Big Brother was up 11% from last week to a 2.1.

ABC saw both of its originals hit series lows, with Secret Millionaire dropping 47% to a 0.8 and Extreme Makeover: Weight Loss Edition off by 50% to a 1.4. The net finished in fourth place with a 0.8/2.

Fox finished in second with all repeats for a 1.2/3.