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Primetime Ratings: NBA Finals Paces ABC to Easy Sunday Win - Broadcasting & Cable

Primetime Ratings: NBA Finals Paces ABC to Easy Sunday Win

Series on track to be network's second-highest rated Finals ever
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The Miami Heat's
91-85 victory over the Oklahoma City Thunder in Game 3 of the 2012 NBA Finals
paced ABC to the Sunday ratings win with an overall 4.8 rating/14 share in the
18-49 demo, according to Nielsen overnight numbers. The game drew a 10.4
overnight rating, down 12% from Thursday, and a fast-affiliate rating of 5.6
from 8-11 p.m. Earlier, Jimmy Kimmel Live: Game Night drew a 1.9, down two
tenths from Thursday and Kia NBA Countdown posted a 2.6, down 16%.
(Due to the nature of live events, ratings are subjected to higher-than-normal
adjustments.)

The series is on
track to be ABC's second-highest rated NBA Finals since it acquired the
broadcast rights from NBC in 2002.

NBC finished in
second with its coverage of the 2012 U.S. Open Golf Championship, which drew a
fast-affiliate rating of 2.3 from 7-10:30 p.m. NBC finished with a 2.1/6
overall.

Fox (1.2/4) and
CBS (0.8/2) aired repeats to round out the night.

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