Primetime Ratings: CBS' March Madness Heats Up

NBC’s ‘Kings’ still in fourth place in its timeslot

CBS won the Sunday night primetime ratings battle for the second straight week with NCAA March Madness coverage. 

The final half-hour of the network’s basketball coverage at 7 earned a 3.6/11, and CBS took first place for the hour at 3.3/10 with 60 Minutes following the NCAA tournament. The network averaged 13.4 million viewers for the hour, making it the most-watched. America’s Funniest Home Videos earned ABC second place at 2.3/7. Dateline delivered a 2.2/7 for NBC. Fox was fourth at 1.2/4 with re-runs of American Dad (1.1/3) and King of the Hill (1.4/4). Jericho on the CW got a 0.2/1.

CBS stayed out in front at 8 with the end of 60 Minutes leading into the Amazing Race earning a 3.8/10. Extreme Makeover: Home Edition kept ABC in second at 3.1/8. Fox moved up to third with a 3.1/8 with a new episode of The Simpsons (3.1/9) followed by a re-run (3.1/8). NBC’s new drama Kings remained in fourth place, unchanged with a 1.3/3. The CW was fifth at 0.4/1 for the Sunday night movie War Games.

ABC took over the top spot at 9 with the second hour of Extreme Makeover delivering a 4.0/9, the highest-rated full hour on the night.  Fox rose to second at 3.6/8 with Family Guy (4.2/10) and American Dad (3.0/7). CBS dropped to third place with the end of Amazing Race and Cold Case pulling a 2.8/7. NBC was next at 2.6/6 with the first hour of Celebrity Apprentice. The CW finished fifth with the second hour of War Games delivering a 0.5/1.

NBC jumped into first place at 10 with the second hour of Celebrity Apprentice earning a 3.8/10. CBS was second at 2.5/6 with the end of Cold Case followed by The Unit. They were first in total viewers on the hour with a 10.3 million average. ABC was third at 2.1/5 with a re-run of Desperate Housewives, which aired later due to a special two-hour Extreme Makeover.

Overall, CBS took first with a 3.1/8 and 12.1 million viewers. ABC was second at 2.8/7. Fox finished third with a 2.6/7 with NBC right behind at 2.5/7. The CW finished fifth with a 0.4/1.