Primetime Ratings: ABC Takes Sunday With Returning 'Billboard Music Awards'

Celebrity Apprentice finale up 21%; specials dominate the night

In a night where
most of the networks aired specials in lieu of their regular Sunday
programming, ABC rode its broadcast of the 2011 Billboard Music Awards to
victory, earning a 2.6 rating/7 share in the 18-49 demo, according to Nielsen
overnight numbers. Returning from a five-year hiatus, the awards show was up 7%
from its last broadcast in 2006, which was on Fox.

Fox's season
finale filled night came in second with a 2.2/6. American Dad fell a
tenth to a 1.7 at the 7:30 p.m. slot. The Simpsons
scored another 2.5, Bob's Burgers finished its freshman season with a
2.1, down a tenth. Family Guy's one-hour finale (which was made
available on DVD late last year) drew a 3.0.

NBC came up next
with a 2.1/6. Minute to Win It rose two tenths to a 1.2. The season
finale of The Celebrity Apprentice drew a 2.9 for the 9-11 p.m. slot, up 21% from last week.

CBS finished with
a 1.4/4, and a night of specials. The one hour 60 MinutesSpecial
drew a 1.6, and the two-hour special Jess Stone: Innocence Lost
scored a 1.3 from 9-11 p.m.