Primaries Deliver Big Numbers for Cable News Networks - Broadcasting & Cable

Primaries Deliver Big Numbers for Cable News Networks

Texas, Ohio, Rhode Island, Vermont Votes Boost CNN, Fox News Channel, MSNBC
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Tuesday’s primetime coverage of the presidential primaries in Texas, Ohio, Rhode Island and Vermont generated big numbers for the three cable news networks.

Sen. John McCain (R-Ariz.) clinched the Republican nomination with his wins Tuesday, but the real focus of the news coverage was on Sens. Hillary Clinton (D-N.Y.) and Barack Obama (D-Ill.), who have been engaged in a closely contested race for the Democratic nomination.

The focus on the two Democratic candidates helped CNN and MSNBC, which saw boosts in the key 25-54 demo.

From 8 p.m.-11 p.m., CNN lead with 1.59 million demo viewers, MSNBC finished second with 876,000 and Fox News Channel finished third with 830,000.

In total viewers, CNN averaged 3.7 million, Fox News averaged 3 million and MSNBC had 2 million.

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