Federal Communications Commission chairman Michael Powell plans to establish
a commission initiative that will examine ways to promote minority and female
ownership and participation in the media.
"We need a longer, more sustained effort" modeled on a previous
diversity-opportunity review conducted by former FCC commissioner Henry Rivera,
he told the Media Institute.
The agency has already put in place new equal-opportunity-employee-recruiting
Powell also backs Senate Commerce Committee chairman John McCain's (R-Ariz.)
plan to revive tax breaks for corporations that sell media properties to
minorities, women and small businesses.
He added that "a more concerted focus" will make sure additional ideas are