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Powell plans sustained diversity review - Broadcasting & Cable

Powell plans sustained diversity review

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Federal Communications Commission chairman Michael Powell plans to establish
a commission initiative that will examine ways to promote minority and female
ownership and participation in the media.

"We need a longer, more sustained effort" modeled on a previous
diversity-opportunity review conducted by former FCC commissioner Henry Rivera,
he told the Media Institute.

The agency has already put in place new equal-opportunity-employee-recruiting
rules.

Powell also backs Senate Commerce Committee chairman John McCain's (R-Ariz.)
plan to revive tax breaks for corporations that sell media properties to
minorities, women and small businesses.

He added that "a more concerted focus" will make sure additional ideas are
developed.

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