The political game - Broadcasting & Cable

The political game

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Sources say the NBC-owned station group took the unusual step of guaranteeing minimum audience levels for political ads during the Olympics. Now that it looks like those guarantees won't be met, the make-goods will have to appear in a tight window before the elections Nov. 7. Coupled with other make-goods connected to the Olympics, "it's going to be a pretty cluttered environment on the [NBC] owned stations between now and election time," said one ad agency executive.

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