‘Piers' Total Viewers Hold Steady in Night Four

Up 17% in key demo for Ricky Gervais interview
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Thursday's fourth
installment of Piers Morgan Tonight's premiere week was flat versus the prior
evening in total viewers at 1.03 million, but grew 17% in the key adults 25-54
demo.

The program had 279,000
watchers in the demo for an interview with the younger-skewing Brit comedian
and Sunday's Golden Globes host Ricky Gervais (Wednesday night's guest was Condoleeza Rice).

Fox News' Hannity still
reigned supreme, easily besting Piers in both total viewers and the 25-54 demo.
Piers earned second place on the night though, beating The Rachel Maddow Show in
both metrics.

Also of note, the days-old
program more than doubled beleaguered lead-in Parker Spitzer's 110,000 adults
25-54, and built heftily on its 522,000 total viewers.

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