Pew Study Shows Digital Age Divide

Mobile video viewers overwhelmingly in younger demo
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A new Pew Research Center study shows a significant age divide in the use of smart phones to access Internet video.

Three-quarters of younger smartphone owners (75%) indicated using their device to watch videos at least once during a one-week study period, compared with 46% of those 30-49 and only 31% of those 50-plus in the same time period.

Overall, half the smartphone users surveyed, of all ages, said they used their phones to watch video at least once a week, though that was trumped by the number of respondents who used their devices for texting (97%), surfing the Internet (89%), emailing (88%), social networking (75%), taking photos or video (60%), and even making phone calls (92%).

For the full story go to Multichannel.com.

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