PBS Seeks Auto Sponsor for New Antiques Show

By Jon Lafayette
( Broadcasting & Cable )
published

PBS is seeking an automobile sponsor for Market Wars, a new series from the
producers of Antiques Roadshow, which
is backed by Subaru.

Market Wars, set
to launch in July with 20 one-hour episodes, features four antique "pickers"
who compete to find bargains and score the biggest profits at weekly auctions.

The sponsorship is being handled by the Sponsorship Group
for Public Television, which represents programs from WGBH in Boston, including
Masterpiece, American Experience, Nova, Frontline and Antiques Roadshow.

SGPTV sponsorships include two 15- or 30-second spots per
broadcast in a clutter-free broadcast environment and category exclusivity. Off
air, sponsors get display ads on the shows website, pre-roll on streaming
videos, and visibility on social media pages.

Antiques Roadshow,
PBS' most-watched show, draws an audience of 9 million viewers weekly.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.