PBS is seeking an automobile sponsor for Market Wars, a new series from the
producers of Antiques Roadshow, which
is backed by Subaru.
Market Wars, set
to launch in July with 20 one-hour episodes, features four antique "pickers"
who compete to find bargains and score the biggest profits at weekly auctions.
The sponsorship is being handled by the Sponsorship Group
for Public Television, which represents programs from WGBH in Boston, including
Masterpiece, American Experience, Nova, Frontline and Antiques Roadshow.
SGPTV sponsorships include two 15- or 30-second spots per
broadcast in a clutter-free broadcast environment and category exclusivity. Off
air, sponsors get display ads on the shows website, pre-roll on streaming
videos, and visibility on social media pages.
PBS' most-watched show, draws an audience of 9 million viewers weekly.