PBS adds more to 'Be More'

By John Eggerton
( Broadcasting & Cable )
published

PBS is launching a six-month promotion of its "Be More" campaign in parenting
and lifestyle magazines.

The ad buys include Martha Stewart Kids, Nick Jr.,
Oprah, Parenting, Redbook, Essence and
People.

The ad flight -- which begins this month and runs through March -- expands on a
campaign that debuted in July with four on-air image spots.

The creative is being produced by Minneapolis-based One and All, other clients of which include HoneyBaked Ham and Culver's Frozen
Custard.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.