'Palin's Alaska' Pulls Big Vote For TLC

By Jon Lafayette
( Broadcasting & Cable )
published

The first episode of Sarah Palin's Alaska on TLC drew 4.96 million viewers, the most
ever for a new show on TLC.

The series, featuring the former vice presidential
candidate and governor out in the wilds of Alaska, drew a 3.5 household rating
according to fast national numbers from Nielsen. It also attracted 1.1 million
women 25 to 54, a key demographic category for TLC.

In other demos, Palin drew 1.8 million adults 25 to
54 and 1.6 million adults 18 to 49.

TLC's previous top launch was What
Not to Wear in 2003.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.