Well-known media industry veteran Bill Cella has been appointed
chief revenue officer for Pac-12 Enterprises, which is preparing for its television
and digital network launch in the summer.
Based in New York, Cella will be responsible for the design and
implementation of strategies to generate revenue for Pac-12 Enterprises, which
comprises the Pac-12 Networks, Pac-12 Digital Network and Pac-12 Properties.
Cella, a 2008 B&C Hall of Fame honoree, comes to Pac-12
Enterprises from The Cella Group as chairman and CEO, a media sales
representation company he founded that same year. Prior to the formation of his
company, Cella was chairman and CEO of MAGNA Global; he also held executive
positions at McCann-Erickson, which he joined in 1994, and spent 15 years with
ABC, where he was ultimately elevated to vice president of sports sales.
Pac-12 Networks launches August 2012 with a national
network and six regional networks, in
conjunction with Comcast, Time Warner Cable, Cox Communications and Bright