Oxygen Hires Gerry Logue, Barbara Shornick

By John Eggerton
( Broadcasting & Cable )
published

Oxygen has added two executives.

Gerry Logue, former head or his own branding and lifestyle production company, has been named VP and creative director, in charge of branding for the network. His resume also includes Lifetime, where he was executive creative director; NBC News and CNN.

In addition, Barbara Shornick has been named VP, sales. She has been a marketing consultant. Her resume includes Bravo and The History Channel. Shornick will oversee multiplatform sales initiative, including product placement and sponsorhips.

Both appointments are effective immediately. Logue and Shornick both report to Jane Olson, SVP, marketing and brand strategy.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.