OWN's new series Why Not? With Shania Twain gave the
network its highest premiere ratings outside of the launch weekend, ranking third
in its timeslot in the key female demo with 839,000 total viewers in its
premiere on Sunday, May 8 at 11 p.m.
The show will move to its permanent timeslot on Sundays at 10 p.m. on May 15.
"We are grateful Shania and The Judds were willing to
trust us to share their compelling life stories in a way we have never seen
before," said Lisa Erspamer, chief creative officer, OWN. "We are thrilled that
viewers are tuning in to spend their Sunday nights with OWN."
The season finale of The Judds aired on Sunday, May 8 at
10 p.m. to a total of 555,000 viewers, ranking 19th in the timeslot
among 88 ad-supported cable networks.
OWN has been struggling in the ratings since its launch Jan. 1, and on May 6 the network announced the
dismissal of its CEO Christina Norman. Discovery COO Peter Liguori is replacing her on an interim basis.