OWN Averages 663,000 Viewers On Launch Day

Is the #8 ad-supported cable network for Jan. 1
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Oprah Winfrey Network
Tuesday released final ratings for its premiere day on Jan. 1.

OWN was the #8 ad-supported
cable network for total day on Saturday, averaging a .72 household rating and
663,000 viewers for the hours that OWN programmed. The top-performing program
was Oprah's Guide To OWN, which
kicked off the launch at noon, followed by Searching
For...
and Miracle Detectives.

Those launch-day numbers
are up 350% from year-ago Discovery Health programming, the network notes.

The primetime numbers were
virtually unchanged from yesterday's preliminaries, which had the net at 1
million viewers and a 1.1 household rating.

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