‘Outlander’ Return Garners 1.2 Million Viewers

By R. Thomas Umstead
( Broadcasting & Cable )
published

The April 4 return of Starz’s Outlander drew more than 1.2 million viewers, according to network officials.

The drama series, which launched the second half of its freshman season Saturday, posted a 69% increase over the 721,000 viewers who tuned into the August 2014 premiere, according to Nielsen numbers. Overall nearly 2.4 million viewers tuned into the debut episode, on par with the show’s season average weekend viewership, said Starz.

Among female viewers, the midseason premiere delivered 760,000 women watchers (live + SD Nielsen ratings), the second highest viewership among women of any original Starz episode ever behind only the 887,000 viewers for the Sept. 27 midseason finale. Overall women comprised 62% of the series premiere episode’s viewership and 59% of the total weekend audience, said network officials.

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R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.