CW President Dawn Ostroff says the new network will not lose money on the returning 7th Heaven, which former WB chairman Garth Ancier said in January had cost the soon-to-be-former network $16 million in losses.
“It is one of the advantages of this being a joint venture [between Warner Bros. and the CBS Corporation],” she says of the ability to make the economics work for the veteran drama. “We won’t lose anything on 7th Heaven.”
While the show was decidedly on the bubble for a return this season, Ostroff hopes the show still has a future beyond 2006-07.
“We hope the show will be around for awhile, but first we have to launch and see how we are,” she says.