Oprah's Exit: Complete Coverage - Broadcasting & Cable

Oprah's Exit: Complete Coverage

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Oprah Winfrey's announcement Nov. 20 that The Oprah
Winfrey Show
will end its syndicated run in Sept. 2011 sent shockwaves
throughout the television industry. As stations and syndicators look ahead to a
post-Oprah syndication landscape—and the cable and advertising industries await
the Jan. 2011 launch of OWN, Winfrey's joint-venture cable channel with
Discovery Communications—B&C brings you complete news and
analysis.

Oprah
to Leave Syndication in 2011

Announced on Nov. 20 show

OWN
To Launch In January 2011

Oprah Winfrey expected to be "daily presence" on new Discovery-backed
cable network

VIDEO: Watch a clip of Oprah's announcement.

SYNDICATION


Analysis:
Oprah's Exit Leaves Stations, Syndicators with Big Choices

With money, time slots freeing up, newscasts and 'Oprah' spin-offs among likely
heirs apparent.

‘Oprah'
Departure Shouldn't Be Financial Hit For CBS, Stations

CBS expected to lose less than $50 million in distribution fees when show signs
off in 2011

LOCAL TV

Stations
Plot Life After Oprah

GMs question what to do with prime TV real estate

Analysis:
End of 'Oprah' Means Loss, Opportunity for Stations

Winfrey's decision to leave syndication spells end of lucrative era--and new
chance for stations to own local content

Station to Station: Harpo Reaches Out to "Valued Partners"
Read Harpo Productions' letter to stations informing them of Winfrey's announcement.

OWN: THE OPRAH WINFREY NETWORK


Oprah's
OWN Ready to Make Cable Sell

Network pitched at between 10 cents to 15 cents a sub

OWN Programming Options Emerging
The Oprah Winfrey Network faces a competitive landscape in targeting a
well-served female demo.

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