'Oprah', 'Dr. Phil' Lead Sweeps
In the November sweeps, The Oprah Winfrey Show and Dr. Phil reign as syndication leaders. (Due to local people meters' skewing the year-to-year measurements, comparisons are with October '03 rather than November.) King World's Oprah was the talk leader with a huge 8.1, up 7% to hit a nine-year November-sweeps high. King World's Dr. Phil, equaling its highest rating ever, ran a strong second in week three of the sweeps, up 8% to 5.5. Buena Vista's Live With Regis and Kelly held on for third place at 3.5, up 3%.
In access, Paramount's Entertainment Tonight was the No. 1 magazine for the 57th major sweeps in a row, gaining 15% to 5.5. In the runner-up spot, King World's Inside Edition was up 13% to 3.6. Paramount's The Insider snared third, jumping 12% to 2.8 in its first major sweeps.
'Wheel of Fortune' Top Game
King World's Wheel of Fortune was the No. 1 game, averaging a 9.2 in November, up 7%. King World's Jeopardy! averaged an 8.2, up 5% as superstar Ken Jennings lost in his 75th game Nov. 30. At a distant third was Buena Vista's Who Wants To Be a Millionaire with 3.5, up 9%. Tribune's Family Feud was unchanged at 2.0.