Olympic Overnight Ratings UpAgain as White Wins Gold

By Jon Lafayette
( Broadcasting & Cable )
published

NBC’s primetime broadcast and cable of the PyeongChang, South Korea Olympics on Tuesday night were up 5% from the Sochi games four year ago, according to Nielsen overnight ratings.

The Olympics racked up a 15.2/25, compared to 14.5/22 in 2015.

The numbers do not include digital viewing and live streamed events. Metrics reflecting total viewership on other platforms will be released later in the day.

NBC sold commercials based on a Total Audience Delivery metric that includes viewing on all platforms.

Viewing peaked between 10 and 10:15 p.m. ET when NBC showed Shaun White won a snowboarding gold and pairs figure skating competition.

Top markets for the Olympics included Salt Lake City, 24.8; Denver, 23.7; Kansas City, 22; Minneapolis, 21; and Milwaukee, 20.9.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.