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Obama Speech Costs Networks - Broadcasting & Cable

Obama Speech Costs Networks

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The primetime slot requested by President Obama for a news conference
marking his 100th day in office Wednesday cost the broadcast networks
millions of dollars in lost ads.

According to the latest ad pricing data
from Nielsen, the Wednesday slot between 8 p.m. and 9 p.m. generates
some $21.5 million for the big four.

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