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NYC TV Week: Digital Talent Rises From Gaming, Social Media - Broadcasting & Cable

NYC TV Week: Digital Talent Rises From Gaming, Social Media

Short-form producers search for unique voices
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New York – Content for digital short-form and long-form shows is increasingly coming from the gaming and social communities, with a growing list of content creators emerging from online sources like Instagram, Vine and similar sources, a panel of experts said at a Next TV Summit panel session Wednesday.

While online video sites like YouTube are still a major source to find talent, Maker Studios VP of distribution and strategic partnership Kendra Johnson said during the Next TV session “The New Studios,” that her company is increasingly finding content creators trough other sources.

“Across our creative community we are active in discovering voices as they arise,” Johnson said during the discussion moderated by B&C deputy editor Mike Malone.

For the full story go to Multichannel.com.

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