No Ratings KO For Tyson Series

By R. Thomas Umstead
( Broadcasting & Cable )
published

Former heavyweight champion Mike Tyson's reality series debut Sunday failed to deliver a huge ratings punch.

The highly publicized March 6 premiere of Animal Planet's Taking On Tyson reality series -- which follows the ex-fighter as he looks to become an active player in the sport of pigeon racing -- drew 560,000 viewers, according to Nielsen.

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R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.