Nielsen: Smartphones Hit 50% Penetration

Smartphones now account over two thirds of all new mobile purchases, according to Nielsen
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A new study of mobile phones from Nielsen finds that half (49.7%) of all mobile phones in February of 2012 were smartphones, a significant increase from a year earlier when just over one third (36%) were smartphones.

Nielsen Smartphones chart

The proportion is also growing rapidly. Of those surveyed in February of 2011, Nielsen data found that over two thirds of all those who had purchased a new phone in the three months before the survey had chosen a smartphone.

In terms of operating systems, Android continued to dominate with 48% market share, followed by Apple's iPhones (32.1%) and Blackberry (11.6%). But Apple is grabbing a much higher proportion of new phone sales. In the three months before the survey, 43% of those who had purchased a new phone bought an Apple product. Android new phone sales remained constant (48%), but Blackberry declined to 5%.

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