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Nielsen Scores First NHL Team For Scorecard - Broadcasting & Cable

Nielsen Scores First NHL Team For Scorecard

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The Minnesota Wild is the first National Hockey League team to sign on with Nielsen Sports' Sponsorship Scorecard.

Scorecard tracks so-called placed media-signage, logos, branded contests, etc.

The service launched in July 2004 and now has 30 clients including baseball, golf, basketball, tennis and football.

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