Nielsen said its Digital Content Ratings will be fully syndicated beginning Sept. 30, allowing media companies and media buyers to compare audiences for video and text online using metrics that are similar to television.
"Delivering syndicated Digital Content Ratings is a tremendous milestone, and provides publishers, agencies and advertisers powerful insights that help them understand the full value of their content across digital platforms," said Megan Clarken, president of product leadership, Nielsen. "This is the next step in the transformation of measurement as we know it."
Nielsen is in the process of rolling out its Total Audience Measurement framework, designed to measure media consumption on all platforms in a consistent way.
Syndicated clients for Digital Content Ratings include A+E, ABC, AOL, BuzzFeed, Discovery, Freeform, Gawker, Kik, Mashable, PopSugar, TasteMade and Vice.
Nielsen Digital Content Ratings is based on a methodology complementary to that of Nielsen Digital Ad Ratings.
“A+E Networks offers consumers a diverse communications environment, ranging from television networks to websites to mobile apps and OTT services," said Don Robert, executive VP, research & analytics, A+E Networks. "Adopting Nielsen Digital Content Ratings will give us the ability to see our brands' audiences across platforms using metrics comparable to TV ratings."