Nielsen December Forecast Sees Bigger Pay-TV Decline - Broadcasting & Cable

Nielsen December Forecast Sees Bigger Pay-TV Decline

Broadcast nets keep pace with TV household growth
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The number of cable subscribers continues to decline, according to the December cable universe estimates from Nielsen.

According to a report by analyst Brian Wieser of Pivotal Research Group, Nielsen estimates a median decline in pay-TV homes of 1.9% from last year. Combined with a 1.7% increase in total TV households put in place for this TV season, the gap between TV households and pay-TV households is 3.3% for December—the biggest gap in two years.

Median cable network penetration was down 1.9% year over year, indicating an increase in cord-shaving, which means more subscribers are paying for fewer channels.

While cable network penetration is down, Wieser notes that broadcast penetration has kept up with the rise in TV households.

The Nielsen data excludes new virtual MVPD services such as Dish’s Sling and Sony’s PlayStation Vue.

Networks owned by AMC Networks showed the biggest gains in penetration, increasing 1.7% in the December figures. Discovery Communications networks were down 2.3%

Among individual networks, the biggest declines were registered by NBCU’s Esquire and Viacom’s Spike and CMT. The Viacom networks were affected by a retiering by Comcast.

Closely watched ESPN was down 3.3% and ESPN2 was down 3.4%. The Disney-owned networks had similar declines in November—declines that were initially disputed by Disney.

Among the networks growing their distribution were NBCU’s Chiller, CBS’ Smithsonian, Discovery’s Velocity and Fox’s FXM.

Among 166 networks measured, 32 showed some growth.

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