Nielsen, Benedek reach deal - Broadcasting & Cable

Nielsen, Benedek reach deal

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Nielsen Media Research said it signed a new five-year contract to supply
ratings data to Benedek Broadcasting Corp.

The group deal covers 23 Benedek stations in 22 markets, including KAKE-TV
Wichita, Kan. (No. 65), and KGWC(TV) Casper, Wyo. (No. 200).

Benedek's stations cover roughly 3.8 percent of U.S. TV households. All of
them are nonmetered diary markets.

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