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Nielsen Adds Analysis Tool - Broadcasting & Cable

Nielsen Adds Analysis Tool

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Nielsen bought Audience Analytics and its Audience Watch software, which the ratings company said will boost its ability to gather and integrate data, including information from set-top boxes, creating a software platform for tracking and analyzing multiplatform media use.

Nielsen said Audience Watch will be its principal means of analyzing interactive-TV usage via set-top-box data, including video-on-demand transaction information.

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