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Nick, Nick, Nick! - Broadcasting & Cable

Nick, Nick, Nick!

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Nickelodeon stood on top for kids viewership during the May sweeps, beating broadcast and cable competition in major dayparts. Its Saturday Nicktoons block averaged a 4.3 rating and 1.7 million viewers in kids 2-11, 39% ahead of its closest competitor, FOX, with a 3.1 and 1.2 million viewers. The WB hit a 3 and averaged 1.19 million viewers. Four Nickelodeon shows beat powerhouse Pokémon on Saturdays. Weekday afternoons, Nickelodeon had an average 3.1 and 1.26 million viewers, 48% ahead of Fox's 2.1 rating and 821,000 viewers.

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