Late national NFL telecasts featuring overtime games on Fox rallied opening day ratings, while early afternoon CBS numbers slumped slightly.
Overtime finishes in the St. Louis Rams-Philadelphia Eagles game and the San Francisco 49ers-Atlanta Falcons contest on Sunday boosted the average late game ratings to a 14.0, 27 share on Fox. Fox scored an 11.0/24 on its early regional games on Sunday. The resulting 12.5/26 average for its doubleheader represented a 36% jump over CBS's opening day doubleheader average last year.
Meanwhile, CBS's early regional slate of games produced a 9.2/20, a 12% dip from last year's opening day average rating of 10.5/232 for CBS's early afternoon contests.
- Richard Tedesco