NFL ratings still mixed after resumption - Broadcasting & Cable

NFL ratings still mixed after resumption

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NFL ratings on CBS and Fox were mixed again in the league's second week of
play after its hiatus following the terrorist attacks.

CBS provided a strong draw with its late afternoon
national game, the Baltimore Ravens' 20-13 win over the Denver Broncos, which
pulled a 12.0 rating, 23 share in Nielsen overnight numbers.

That was a 22% jump over the 9.8/21 it scored in a comparable doubleheader in
the third week of last season.

CBS's early regional contests averaged a 9.6/21, a 13% increase over last season's 8.5/20.

Fox's four-game slate of regional games drew a 9.0/19,
down 19% from last season's 11.1/23 average in the season's third week.

One of those games, the New York Giants 21-13 victory over the New Orleans Saints, scored an 11.5/24 in the New York market, a notable improvement over last week, when the Giants contest fell 30% below the Giants' average game rating last season.
- Richard Tedesco

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