NFL helps ESPN stay on top - Broadcasting & Cable

NFL helps ESPN stay on top

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Stellar marks for its National Football League coverage once again propelled
ESPN to the top of the weekly cable Nielsen Media Research ratings last
week.

ESPN earned a 5.9 rating for its airing of the Oct. 6 Baltimore Ravens-Cleveland Browns matchup, finishing the week with a 1.9 prime time average.
That's lower that ratings for ESPN games earlier this season, but still good
enough to be the top-rated cable show for the week of Sept. 30 through Oct. 6,
according to a Turner Entertainment Research analysis of Nielsen Media Research data.

Lifetime Television also recorded a 1.9 average in prime time, followed by USA Network and
Nickelodeon, each with a 1.6 rating. Turner Network Television and Cartoon Network both turned in 1.5
ratings.

MTV: Music Television's latest -- and perhaps most outrageous -- installment of The Real
World
in Las Vegas earned a 3.3 rating Oct. 1, helping MTV to a 0.9
average.

The Learning Channel's hit, Trading Spaces, turned in a strong 3.1 rating Oct. 5 and the
network finished the week with a 1.0, the same mark as its sister network,
Discovery Channel.

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