The NFL is expanding its International Series in London next year with three games across the pond and is experimenting with an earlier kick-off time for one of them.
The Oct. 26, 2014 game between the Detroit Lions and Atlanta Falcons will begin at 1:30 p.m. local time in London, which would be 9:30 a.m. ET. Up until now, those London games have started at 6 p.m. London time so it would coincide with the early 1 p.m. ET window for Fox and CBS.
Fox will air that game as a lead-in to its regular coverage that Sunday, meaning that there will be four separate game windows that day. The 9:30 a.m. kickoff is believed to be the earliest in NFL history.
“We are excited about playing three regular-season games in the UK for the first time and debuting a new game time that we expect to be a hit with fans on both sides of the Atlantic and around the world,” said Mark Waller, NFL chief marketing officer.