Next TV Summit: Westlake -- Microsoft Chose to Join Pay-TV Ops, Not Fight Them - Broadcasting & Cable

Next TV Summit: Westlake -- Microsoft Chose to Join Pay-TV Ops, Not Fight Them

Concluded it would be tough to succeed against entrenched players
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San Francisco -- Microsoft at one point evaluated putting together a multichannel-video offering that would compete with cable and satellite TV operators -- but concluded it would be tough to succeed against entrenched players, said Blair Westlake, corporate vice president of the company's Media & Entertainment Group.

"We looked at it... There was a little bit of, if you can't truly improve on something that is already offered you go through the analysis of, ‘Do you do it?'" Westlake said at the Multichannel News/B&C Next TV Summit here Thursday. The U.S. has 100 million pay-TV households, and it's a huge challenge to convert "tens of millions of people and persuade them to move from one subscription service to another."

"We look at a lot of things," Westlake added, reasoning that it's better to explore all available options "instead of having to look back and say, we should have done something."

Click here to read the full story at Multichannel.com.

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