PxPixel
Next TV: Networks Find Friends on Digital Playground - Broadcasting & Cable

Next TV: Networks Find Friends on Digital Playground

Panelists: online video, traditional television can coexist nicely
Author:
Publish date:

New York -- Far from cutting out the legs from under TV, Internet-video platforms are providing new avenues for networks and producers to expand their brands -- and can act as low-cost way to incubate original content.

That was the upbeat sentiment of a panel of industry executives here at Multichannel News/B&C's Next TV Summit.

"Digital, the Web -- it's another playground to get your content in," said John P. Roberts, senior vice president of digital media and commercial affairs for production company Endemol USA.

Click here to read the full story at Multichannel.com.

Related