Nexstar Expands Ratings Relationship With Rentrak

By Jon Lafayette
( Broadcasting & Cable )
published

Nexstar Broadcasting has expanded its relationship with Rentrak, adding two more stations to Rentrak’s local audience measurement service.

The two stations are KLAS-TV, the CBS affiliate in Las Vegas, and KASW-TV, the CW affiliate in Phoenix. Nexstar stations in 46 markets already use Rentrak metrics.

Rentrak has been steadily increasing the number of local stations it provides metrics for, mainly as a supplement to competitor Nielsen's more prevalent ratings service.

“Nexstar was an early supporter of Rentrak and we are very excited that our partnership with them continues to expand,” said Steve Walsh, executive VP of local television for Rentrak. “We look forward to working closely with all of our Nexstar client stations and offering our suite of products to assist in their market specific programming, promotion and audience analysis.”

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.